Credit Union Exec Alan Bergstrom Launches Marketing Consulting Firm

FOR IMMEDIATE RELEASE
Bergstrom Consulting Services
920-851-5483
abergstrom@msn.com

Tucson, AZ  – Bergstrom Consulting Services (BCS), based in Tucson, Arizona, was recently formed by credit union marketing executive Alan Bergstrom to serve small- and medium-sized credit unions with CMO-level support.

Small- and medium-sized credit unions face significant disadvantages compared to larger institutions with richer resources to recruit and retain seasoned marketing professionals. Two-thirds of credit unions in the U.S. fall into the small- to medium-sized category, yet they share the same marketing demands as their larger counterparts.

According to Alan Bergstrom, BCS’s CEO and founder, “My experience over the years has highlighted the need for small credit unions to be able to compete more effectively against larger credit unions. Smaller credit unions are in peril and often feel the only way out is to merge with larger credit unions.  They need low-cost access to seasoned and experienced expertise to deliver the same quality and results-oriented marketing that can make a real difference, whether attracting new members or generating increased product/service adoption and usage. BCS was formed to provide cost-effective options by creating marketing campaigns and compelling messaging that helps smaller credit unions to achieve their goals and drive meaningful, significant results. One of our main offerings is the provision of fractional CMO support for those credit unions looking for more than just one-off project support.”

About Bergstrom Consulting Services:                                                                                                    

Founded by credit union marketing guru Alan Bergstrom, Bergstrom Consulting Services provides expert marketing support to small and medium credit unions with marketing support that gets results. Bergstrom has created some of the credit union industry’s most effective and successful market campaigns and strategies and has been awarded the industry’s highest honors. During his 40 years of marketing consulting, he has served a CMO for several credit unions, both large and small, was President/CEO of an outsourced marketing services CUSO, and has been honored with credit union industry accolades and awards, including Marketing Executive of the Year, Credit Union Rockstar, and numerous Diamond awards for campaigns that drove significant results. www.bergstromconsultingservices.com