Why a Fractional CMO Makes Sense
In today’s competitive financial landscape, small= and medium-sized credit unions face seemingly insurmountable challenges to compete with larger credit unions. Smaller credit unions with assets of $500 million and less, are struggling to understand and appropriately address the challenges to grow membership and increase product and service usage that contributes to the financial health and survival of the credit union. Part of the reason for the struggle is related to the credit union’s limited internal and financial resources.
Help Is Available–Bergstrom Consulting Services (BCS) Fractional CMO Support
To manage and survive these challenging complexities effectively, many credit unions can, and do benefit from leveraging the expertise of BCS’s fractional Chief Marketing Officer (CMO) support. Fractional CMO support offers a cost-effective solution for credit unions to access experienced executive-level marketing expertise on a part-time or as-needed basis.
Some of the benefits that smaller credit unions can derive from utilizing fractional CMO support through Bergstrom Consulting Services include:
Applied Experience. BCS fractional CMO support provides a wealth of experience and expertise in marketing management to credit unions. Marketing support is delivered from proven executive-level expertise—a former credit union CMO who has served several billion$+ credit unions, as well as project and CMO support to smaller credit unions. BCS offers guidance on budgeting, strategy and plans, and tactical campaign development. With extensive knowledge of credit union needs, BCS’s fractional CMO support can help smaller spend scarce resources wisely and implement marketing that drives growth and increases revenue.
Greater Flexibility. BCS fractional CMO support offers flexibility and scalability to credit unions. Whether the need is strategic or tactical, credit unions can engage with BCS on a part-time or project basis to meet their specific goals or objectives. This flexibility allows credit unions to scale, depending on changing priorities, financial resources, and market conditions.
Increased Effectiveness. As outlined above, hiring a full-time CMO can be cost-prohibitive for credit unions, especially smaller institutions with limited resources. BCS fractional CMO support provides cost-effective options, allowing credit unions to access top-tier marketing talent without the expense of a full-time salary and benefits package. By paying for only the hours or support you need, credit unions can significantly reduce costs while still benefiting from proven marketing expertise.
Seamless Partnership. BCS fractional CMO support can play a crucial role in the survival and success of smaller credit unions. BCS works closely with executive teams and board members to develop marketing strategies that deliver the organization’s goals and objectives. By creating campaigns that get results and resonate with your target audience, BCS’s fractional CMO support helps credit unions drive new member growth and increased product and service usage, competitive advantage, and enhanced performance. We become part of your team—committed to your success.
Enhanced Performance. By leveraging the expertise of BCS fractional CMO support, credit unions can improve their overall performance. BCS’s fractional CMO support helps optimize revenue streams, save money, and enhance marketing effectiveness. We also provide insights into competitive advantage, market trends, and growth opportunities, enabling credit unions to compete with larger market competitors and provide a compelling reason to be the first choice in your markets.
In summary, the benefits of utilizing BCS’s fractional CMO support can be a real game-changer. From deep real-world expertise and cost efficiency to greater flexibility and enhanced performance, BCS’s fractional CMO support provides a valuable resource for smaller credit unions seeking to enhance their competitive position and viability. By leveraging fractional CMO support, smaller credit unions can drive member growth, increase product performance, and ensure their success with meaningful, significant marketing results.
To learn more about Bergstrom Consulting Services’ fractional CMO support, contact Alan.