The benefits of utilizing fractional CMO support can be a real game-changer. From deep real-world expertise and cost efficiency to greater flexibility and enhanced performance, fractional CMO support provides a valuable resource for smaller credit unions seeking to enhance their competitive position and viability.

As with every budget season, many credit unions find themselves struggling to find ways to reduce expenses and uncover sources for increased revenues. Let’s face it—money is tight these days and every nickel counts. And we should never forget, the money we spend is our members’ money.

Every day, people are exposed to thousands of marketing messages across various channels, both online and offline. Despite this constant bombardment, most of these ads fail to capture attention and go completely unnoticed. How do you stand out and get noticed in today’s environment? What types of marketing messages are the most effective? How can you maximize the amount you spend to ensure it has a real impact?

Word-of-mouth (WOM) marketing is the informal exchange of information about a product, service, or brand between people who know each other, such as family, friends, colleagues, and acquaintances. With the rise of social media and other digital communication channels, WOM has become even more important.

Your brand may be the single most important asset your credit union owns. You may think that a brand is just a name, a logo, or some other simple way to identify your financial institution. If that’s your view (and unfortunately it is for many), you are grossly underestimating the power and importance of your brand.